“Hey, Insurance Lady!”
For the past 10 years, that’s primarily what I have been called. When I walk into a client’s office, that’s what they say to me! And if I am being 100% honest, it warms my heart for 2 reasons: they remembered my face and they aren’t RUNNING away from me in fear!
The word “insurance” has carried such a negative connotation in our society for as long as I can remember, but how did it get to that point? Why are people so fearful, angry, and frustrated by “insurance”? At what point did something that was supposed to create security and “peace of mind” turn into something that is commonly referred to as a “necessary evil” accompanied with phrases like “you can’t afford to have, but you sure can’t afford NOT to have”. So why do people begrudgingly purchase insurance? After a decade of being part of this industry, I have come to believe this: Insurance was created as an uncomplicated way to help individuals become WHOLE again in the face of devasting loss, yet with uneducated advisors, deceitful vendors, and misguided consumers, no wonder it has become one of the most complicated and corrupt legalized industries in our society!
If perception is the reality in today’s world, then the perception needs to shift back toward the truth. Growing up, my grandmother always told me that one of the very few things that you can always rely on is change. Seasons change, people change, and circumstances change, so as I reflect on this past decade, the insurance industry has surely experienced some drastic changes. So much change, that even the conversations with our clients are completely different, not because our agency had some big epiphany, but because the needs of our clients have changed, making anything “traditional” now obsolete. So starting THIS decade, 2020, I’m stepping out of my comfort zone to share practical information in hopes of chipping away at the perception of this complicated and convoluted industry to show that IT JUST AIN’T THAT DANG COMPLICATED!
#insurance #Highpoint #HighpointInsurance #InsuranceLady #Itaintthatcomplicated
Erika Ensign, Risk Architect-Employee Benefits
Highpoint Insurance Group